2 days old

Senior Marketing Specialist - Focused Markets

Herman Miller
Holland, MI
  • Job Code

Senior Marketing Specialist - Focused Markets-18213

Position Description:

You can make a salary. Or you can make a difference. Or you can work as a Senior Marketing Specialist - Focused Markets at Herman Miller and make both.

About this Opportunity
As a Senior Marketing Specialist - Focused Markets, you'll be responsible for developing and implementing marketing strategies and tactical plans to successfully support Herman Miller's business objectives in two key areas within the North America Contract business: Healthcare and Higher Education. You will also be responsible for leading the implementation of projects, programs, and initiatives from concept, design, development, and delivery to achieve goals.

What You'll Do
You'll have opportunities to speak up, solve problems, lead others, and be an owner every day as you...

  • Assist in the continued development and refinement of Herman Miller’s Focused Markets initiatives, ensuring full integration across multiple areas, including other brands and subsidiaries.
  • Engage and consult with Offer Teams to inform and influence the direction of product and service launches to enrich the form they take, their relevancy to our customers, and to market opportunities.
  • Facilitate ongoing program improvements and assist in establishing overall program objectives.
  • Lead the activation of plans into the marketplace through Herman Miller platforms and properties, including sales and dealer channels.
  • Lead the execution of core programs, initiatives, tools, and experiences as per plans and priorities, managing all associated resources and budgets.
  • Measure the impact of investments and provide feedback to drive refinements and continuous optimization through the voice of the customer and seller.
  • Own sales assets and knowledge and insight tools. You will ensure the right tools are available in the right place, at the right time in the customer's buying journey.
  • Suggest new and innovative solutions to communication challenges and challenge the status quo.
  • Work with business partners to develop integrated sales and marketing strategies through collaboration with the direct team.
  • Perform additional responsibilities as requested to achieve business objectives.

Sound Like You?
You might be just who we're looking for if you have...

  • A Bachelor's degree in Communications, Marketing, Business, Design, or a related field.
  • Seven or more years of experience in a B2B-focused role.
  • A broad knowledge of marketing communication strategy and processes.
  • Knowledge of the Healthcare, Education, or Institutional environment (advantageous).
  • Excellent oral and written communications skills, proven creative problem-solving skills, and the ability to lead through influence and relationship-building.
  • Excellent interpersonal management and problem-solving skills.
  • Excellent planning, organization, and written/oral communication skills.
  • Technical knowledge of graphic arts and print production processes.
  • The ability to perform all essential job functions of the position with or without accommodations.

Who We Are
At Herman Miller, our unique culture represents the collective attitudes, ideas, and experiences of the people who work here. We focus on protecting the environment, impacting our communities, exceeding the expectations of our customers through high quality products, and championing diversity in all areas of the business, and together we are on a journey toward a better world. We support the well-being of our employees in and outside of work by providing a variety of opportunities including award-winning work-life integration resources, development programs, complex health and wellness offerings, and much more.

Herman Miller is a globally recognized provider of furnishings and related technologies and services. Headquartered in West Michigan, we have relied on innovative design for over 100 years to solve problems for people wherever they work, live, learn, and heal.

Herman Miller is committed to diversity and inclusion. We are an equal opportunity employer including veterans and people with disabilities.

Schedule: Full-time
Employee Status: Regular
Travel: No
Shift: First
Primary Location United States-Michigan-Holland


  • Retail / Wholesale
  • Healthcare
  • Real Estate
  • Hospitality
  • Other / Not Specified
  • Sales / Business Development
  • Marketing
  • Business

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Senior Marketing Specialist - Focused Markets

Herman Miller
Holland, MI

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Herman Miller
Holland, MI

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